Fortuna, CA & Humboldt County
Third-generation flooring, installed right the first time.
Wood, laminate, vinyl and carpet installed by Juan and his crew. Five stars from seventy-three reviews across Humboldt County, and a family trade passed down three generations.
What We Install
Every floor, one crew.
Wood Flooring
Solid and engineered wood installation, finished with clean seams and custom trim work around every corner and doorway.
Laminate Flooring
Durable laminate install for busy rooms and stairs, with baseboard and trim finished to match.
Vinyl & LVP
Wood-look vinyl plank and sheet vinyl, a favorite for kitchens and high-traffic areas that need to hold up.
Carpet Installation
Carpet for bedrooms, living rooms, and stairs, including discounted remnant options when they fit the job.
Trim & Baseboard
Floor trim and baseboard installed or replaced to finish the room properly, not left as an afterthought.
Odor Remediation
Subfloor odor treatment for pet stains and old damage, so the new floor goes down clean and stays that way.
About JV Floors
Flooring has been the family trade for three generations.
Juan Velazquez has been licensed since 2018, but the trade goes back further than that. He is a third-generation carpet and flooring installer, and it shows in the way a job gets run: clear communication, careful prep, and a finished floor with every seam and corner done right.
Juan and his crew handle wood, laminate, vinyl and carpet across Fortuna, Eureka, Arcata, Bayside and the rest of Humboldt County. Furniture gets moved and put back, floors get protected with paper during the job, and the site gets left clean when the work is done.
Registered as Jv Floors LLC and holding CA Contractor License #1040817, JV Floors is built on repeat customers and referrals from other tradespeople in the county.
Recent Jobs
Floors we have put down around Humboldt County.
Best of BusinessRate 2025, Flooring Contractor
Named a top flooring contractor for North Coast California in November 2025, based on Google reviews from real customers across Humboldt County.
What Customers Say
Seventy-three reviews, five stars.
“Juan and Emma did an excellent job. Very professional, very pleasant and easy to work with. Work was done perfectly, including the finishing touches and details. My old house has new life. Juan is quick to respond, gets the job done in a very timely manner, affordable, and does things right, and is attentive and easy to work with.”
Rita Carter-Hefley
“My wife and I are thrilled to share our experiences as a repeat customer of JV Floors, having worked with Juan and his team on two separate flooring projects in our home. Odor remediation was a concern since the previous owner had dogs that peed in the carpets. Juan addressed it with practical solutions that completely resolved the issue. The results exceeded my expectations, our home not only looked beautiful but smelled fresh and clean.”
Jason S.
“JV Floors installed new laminate flooring, baseboard, and carpet on the stairs on my home. My primary residence is about six hours drive away, so I felt a little bit nervous, but Juan put me at ease with prompt communication and photo updates. He was incredibly professional and very detail oriented. I highly recommend JV Floors.”
Peter Gregg
“The entire experience, from selecting discounted carpet remnants to installation in four rooms in two and a half days by Juan and his crew, was outstanding. Juan has a passion for doing right for his customers. He is the third generation of carpet installers. Very professional and a fun kind of guy to boot!”
Janet Eidsness
“I highly recommend JV Flooring! We had Juan replace the carpeting in our house and the whole process was so easy and are so happy with the results. Juan was not only professional but also personable and has amazing attention to detail. Our floors look amazing and it feels like we have a brand new house now.”
Beth Rogers
Get In Touch
Ready to talk about your floors?
Call Juan directly to talk through your project and get a straight answer on timing and cost.